Brokerless Reviews (2026): The $99 Sticker Price vs. What You Actually Pay
Brokerless starts at $99 with 6 MLS photos. ShowingTime and photo upgrades cost extra. See the 2026 all-in cost and how it compares to HomeRise Essentials.
Contents
Updated October 6, 2026. Brokerless prices and features below come from brokerless.com and brokerless.com/upgrades as checked on that date. HomeRise sells a competing flat-fee MLS service, so we have stuck to published facts from both companies.
Brokerless lists homes on the MLS for $99, but that price comes with 6 MLS photos and no ShowingTime (Brokerless homepage, as of Oct 6, 2026). Brokerless sells photos, ShowingTime, Call Forwarding and a second MLS as separate upgrades, most of them $50 each (Brokerless upgrades, as of Oct 6, 2026). Say you want 25 photos and ShowingTime. Your Brokerless total is $199 upfront, not $99. To compare Brokerless with any other flat-fee MLS company, start with the features you need and add up the cost from there.
What Brokerless MLS listings cost in 2026
Brokerless sells three flat-fee MLS packages. In earlier versions of this review we called them Basic, Standard and Premium. The live homepage now names each one by price: $99, $149 and $188 MLS By Owner.
Brokerless packages at a glance
| Package (live name) | Price | Listing term | MLS photos | Notable inclusions |
|---|---|---|---|---|
| $99 MLS By Owner | $99 | 6 months | 6 | Local MLS + Realtor.com; syndication to Trulia, Zillow, Homes.com; forms; free status changes; seller contact info on MLS |
| $149 MLS By Owner | $149 | 6 months | 25 | Same syndication pattern as the $99 plan |
| $188 MLS By Owner | $188 | 12 months | 50 | Open House Alerts included |
Source: Brokerless homepage, as of Oct 6, 2026.
If you read an older review that said the base plan has 5 photos, it’s out of date. The live Brokerless homepage says the $99 plan includes 6 photos on the MLS (as of Oct 6, 2026).
Brokerless upgrades and add-on prices
Our August 2026 review listed Brokerless add-ons at “$50 to $100, unverified.” The upgrades page now lists exact prices:
| Upgrade | Price | What it does |
|---|---|---|
| ShowingTime Integration | $50 | Brokerless says buyer agents can schedule showings with a single click |
| Increase Photo Limit | $50 | Raises MLS photos from 6 to 25 |
| Call Forwarding Service | $50 | Call forwarding add-on |
| Open House Alerts | $50 | Open house alerts (already included on the $188 plan) |
| Add a Second MLS | $99 | Lists on an additional MLS |
| Call Forwarding + ShowingTime bundle | $100 | Both services together |
Source: Brokerless upgrades, as of Oct 6, 2026.
Brokerless says you can add these upgrades anytime after purchase through Express Checkout (Brokerless upgrades, as of Oct 6, 2026). You don’t have to choose everything on day one. Your total can still go up after you list.
Sticker price vs. all-in cost: a worked example
Most sellers want more than 6 photos, and most want buyer agents to be able to book showings easily. The table below prices that common setup (25 photos plus ShowingTime) on each path.
| Path | Sticker price | Photos | ShowingTime | All-in for 25 photos + ShowingTime |
|---|---|---|---|---|
| Brokerless $99 plan alone | $99 | 6 | Not included | $99 (6 photos, no ShowingTime) |
| Brokerless $99 + Increase Photo Limit + ShowingTime | $99 | 25 after $50 upgrade | +$50 | $199 ($99 + $50 + $50) |
| Brokerless $149 plan + ShowingTime | $149 | 25 included | +$50 | $199 ($149 + $50) |
| Brokerless $99 + Call Forwarding/ShowingTime bundle + photo upgrade | $99 | 25 after $50 upgrade | Included in $100 bundle | $249 ($99 + $100 + $50) |
| HomeRise Essentials | $95 to list | FAQ lists an MLS listing profile; no published photo cap and no photo-limit upgrade | Included | $95 to list, plus $495 at settlement only if you sell |
Brokerless figures: homepage and upgrades, as of Oct 6, 2026. HomeRise figures: HomeRise Flat Fee MLS FAQ, as of Oct 6, 2026.
A few things stand out:
- Both Brokerless routes to 25 photos plus ShowingTime cost $199. You’ll pay that whether you start at $99 or $149.
- The $149 plan gets you the same result with one less upgrade. It also comes with the same 6-month term as the $99 plan.
- The bundle is a better deal only if you also want Call Forwarding. If you don’t, ShowingTime alone at $50 costs less than the $100 bundle.
How the two fee structures differ
The upfront prices are close: $99 for Brokerless and $95 for HomeRise Essentials. The two companies charge in different ways, though.
- Brokerless charges everything upfront: the package plus any upgrades you choose (homepage, upgrades, as of Oct 6, 2026).
- HomeRise Essentials costs $95 to list. You pay $495 at settlement only if your home sells (HomeRise FAQ).
If your home sells, HomeRise Essentials costs $590 in total. Brokerless costs $199 for the setup in the table above. If your home doesn’t sell, HomeRise costs $95 and Brokerless still costs $199. Choose the structure that fits how sure you are about selling and how much you want to pay before the listing goes live.
What HomeRise Essentials includes
According to the HomeRise Flat Fee MLS FAQ, Essentials includes:
- ShowingTime app for showing approval and management
- Call forwarding included — buyer inquiries to your phone and email. You own your leads
- No time limit on market
- MLS listing profile
- Listing on Zillow, Trulia, Redfin and hundreds of other sites
- Listing contract forms
- Required disclosures
Brokerless sells Call Forwarding as a $50 upgrade (or $100 with ShowingTime) (Brokerless upgrades, as of Oct 6, 2026). HomeRise includes call forwarding on every package — Essentials, Advanced, and Full Service — at no extra charge, and you own your leads (HomeRise Flat Fee MLS FAQ, homepage pricing, and About, as of Oct 6, 2026).
The FAQ doesn’t publish a photo cap for Essentials, and HomeRise doesn’t sell a photo-limit upgrade. Brokerless publishes caps of 6, 25 and 50 photos and charges $50 to go from 6 to 25 (Brokerless homepage and upgrades, as of Oct 6, 2026).
ShowingTime is included in Essentials and also in the HomeRise Advanced package ($495 to list, plus $995 when you settle). HomeRise also offers a Full Service option at 1% (HomeRise FAQ).
How to read Brokerless reviews
Online reviews of any flat-fee MLS company are easier to judge once you know which package the reviewer bought. A few tips:
- Check the package and upgrades. A seller who complains about too few photos or hard-to-schedule showings may have had the $99 plan without upgrades.
- Check the date. Brokerless’s live homepage says 6 photos on the base plan, so older reviews that mention 5 may describe an earlier version of the plan.
- Compare listing terms. The $99 and $149 plans run 6 months, and the $188 plan runs 12 (Brokerless homepage, as of Oct 6, 2026). If your home is still on the market after the term ends, check the renewal cost before you count on the plan.
For a wider comparison, see our roundup of the best flat-fee MLS services in 2026 or our Houzeo review. If you’re new to the process, start with how to list your home on the MLS without an agent.
Choosing between Brokerless and HomeRise
Write down the features you actually need before you look at prices: how many photos, whether you want ShowingTime, and how long you expect to stay on the market. Then price each provider for that setup.
- If 6 photos and no ShowingTime will do, the $99 Brokerless plan costs $99.
- If you want 25 photos and ShowingTime, Brokerless costs $199 upfront.
- If you want ShowingTime included, no time limit on market and a smaller upfront fee, HomeRise Essentials costs $95 to list, plus $495 only if you sell.
- If you also want call forwarding included (not a $50 add-on), HomeRise Essentials includes it.
When you’re ready, you can start a HomeRise listing and compare the details yourself.
Brokerless FAQ
How much does Brokerless cost in 2026?
Brokerless sells three MLS packages for $99, $149 and $188. Upgrades such as ShowingTime, Call Forwarding and extra photos cost $50 each, and a second MLS costs $99 (brokerless.com and brokerless.com/upgrades, as of Oct 6, 2026).
How many photos does Brokerless include?
The $99 plan includes 6 MLS photos, the $149 plan includes 25 and the $188 plan includes 50. Going from 6 to 25 photos on the $99 plan costs $50 (Brokerless homepage and upgrades, as of Oct 6, 2026).
Does Brokerless include ShowingTime?
No. ShowingTime Integration is a $50 upgrade, or $100 bundled with Call Forwarding (Brokerless upgrades, as of Oct 6, 2026).
What does Brokerless cost with 25 photos and ShowingTime?
About $199 upfront. You can get there with the $99 plan plus $50 for photos and $50 for ShowingTime, or with the $149 plan plus $50 for ShowingTime (brokerless.com and brokerless.com/upgrades, as of Oct 6, 2026).
Does HomeRise Essentials include ShowingTime?
Yes. The HomeRise FAQ lists the ShowingTime app for showing approval and management in Essentials. Essentials costs $95 to list, plus $495 at settlement only if you sell.
Can I add Brokerless upgrades after I list?
Yes. Brokerless says you can add upgrades anytime after purchase through Express Checkout (Brokerless upgrades, as of Oct 6, 2026).
