Flat fee MLS Pensacola starts at $95.
88% of buyers purchased through a real estate agent or broker. Put your home on the MLS so those agents can find it. Maximize your reach. Maximize your profit. Simple flat-fee access with HomeRise.
You're in the right place
HomeRise puts your Florida home on the MLS. You stay in control of showings and offers. This is not a yard-sign FSBO.
Why HomeRise
More features, less cost — here's how HomeRise stacks up against the alternatives.
Swipe sideways to compare all options.
| Feature | BEST VALUE HomeRise | Other Flat Fee Companies | FSBO (Solo) | Traditional Agent |
|---|---|---|---|---|
| Listing Cost | $95 Flat Feeflat listing fee | $249 – $349+ Upfront+ 0.5% – 1.25% at closing($999 minimum commission) | Free(plus marketing costs) | 2.5% – 3% Commission($15,000 on a $500k home) |
| Fee at Settlement | $495document recording fee | 0.5% – 1.25%$2,500 – $6,250 on a $500k home | $0 | $300 – $800Broker fee |
| MLS Exposure | Included | Included | No Access | Included |
| Syndication (Zillow, Realtor.com, +100s more) | Yes | Yes | No | Yes |
| Pricing Transparency | SimpleNo surprises | ComplexMultiple tiers, % at closing, and minimum fees | N/A | NegotiableOften unclear until signing |
| Contract Term | Cancel AnytimeNo cancellation fee | 6 – 12 Months$50 – $75 cancel fee | N/A | 12 MonthsNo cancellation |
| Buyer Agent Commission | 100% Your Choice | Negotiable | Negotiable | 'Encouraged' to offer 3% |
| Support | Real Human SupportIncluded on every plan | AI Chat BotPremium support costs extra | None | Varies by Agent |
On Florida plans this $495 is the closing compliance fee (Essentials). Advanced is $995.
Florida Pricing
Essentials and Advanced are the flat-fee MLS plans. Full Service is the agent path.
Ready to list it yourself
Want more listing help
Want an agent
Savings
Essentials is $95 to list + $495 at closing ($590). Type a sale price or drag the slider to see the listing-side difference vs a 3% listing commission.
Listing-side fees only. Does not include a buyer-agent commission, Florida documentary stamp tax, title, or other closing costs. Advanced is $495 + $995. Full Service is 1% or 1.75% at closing.
Costs & closing
When your Florida home sells, the state charges a one-time transfer tax called the documentary stamp tax. In every county except Miami-Dade, it's $0.70 for every $100 of your sale price — odd amounts round up to the next $100. Miami-Dade charges $0.60 per $100 plus a $0.45 surtax, but single-family homes and condos are exempt from the surtax; other property types there pay both. Rate source: Florida Department of Revenue Documentary Stamp Tax + F.S. 201.02(1)(a) / 201.031, as of 2026-08-25. Source · F.S. 201.02
None of that tax goes to HomeRise. With Essentials or Advanced, HomeRise charges two flat fees: the plan price when you activate your listing, then a closing compliance fee — $495 or $995, depending on your plan — charged only if your home sells. That closing fee covers MLS compliance, document review, and closing coordination. Prefer a licensed agent? Full Service matches you with one — no upfront fee, and the agent is paid 1% or 1.75% at closing.
Florida is a title-insurance state: a title company or a real-estate attorney runs your closing (which one depends on your county), not HomeRise. They handle the final paperwork and collect the stamp tax with your other closing costs, itemized on one closing statement. HomeRise's part comes earlier — a compliance call before your listing goes live, so it meets Florida MLS rules. That call doesn't replace title insurance, and it doesn't collect any tax.
Pick a plan above and start your listing. After the compliance call, your home goes live on the Florida MLS, and you manage showings and offers from your HomeRise dashboard. Accept an offer, and the title company or attorney takes it from there — your exact numbers, stamp tax included, land on the closing statement. We don't show a tax calculator here until a title partner signs off on the math.
What you get
MLS coverage
HomeRise lists Pensacola homes on Pensacola MLS.
Serves the Northwest Florida Panhandle including Pensacola, Destin, Fort Walton Beach, and Crestview — covering Escambia, Santa Rosa, Okaloosa, and Walton counties.
The largest MLS in Florida with 70,000+ members. Covers the Orlando metro, Tampa Bay, Central Florida, and parts of Southwest Florida — including Orange, Osceola, Seminole, Lake, Hillsborough, Pinellas, Polk, Pasco, and Volusia counties.
Covers South Florida including Miami-Dade, Broward, and Monroe counties. The second-largest MLS in Florida with 60,000+ members, covering Miami, Fort Lauderdale, and the Florida Keys.
Covers the state capital region including Leon, Wakulla, Jefferson, and Gadsden counties. Not currently covered.
Covers the Daytona Beach area and Volusia County. Contact for coverage.
Covers Bay County (Panama City), Jackson, Holmes, and Washington counties.
Serves the Gainesville area and Alachua County.
How it works
Enter your property address, upload photos, and write your description. Choose your plan and complete payment online.
A HomeRise advisor reviews your listing, ensures it meets Florida MLS requirements, and helps you set a competitive price.
Your home appears on the Florida MLS and automatically syndicates to Zillow, Realtor.com, Redfin, Homes.com, and 100+ sites.
Manage showings with the ShowingTime app, review offers, negotiate with buyers, and close on your terms.
Florida seller rules
The 2024 NAR settlement changed how buyer agent commissions work in Florida. Commissions are no longer pre-set on the MLS, giving sellers full discretion. Most Florida sellers currently offer 2–2.5% to buyer agents, though this is negotiable based on local market conditions. HomeRise advisors can help you determine the right strategy for your area and timeline.
Florida law requires sellers to disclose known material defects that affect the property's value. Unlike many states, Florida does not mandate a standard disclosure form — but using one is strongly recommended. Key areas include roof condition, flooding history, sinkholes, Chinese drywall, and HOA obligations. Florida is a title-insurance state, and closings are typically handled by title companies or attorneys depending on the county. HomeRise's compliance call ensures your listing meets all Florida-specific requirements.
Florida from the HomeRise blog
How much are closing costs in Florida? For a seller, the government-set portion is small: about $2,933 in documentary stamp tax on a $419,000 sale, roughly $10.50 to…
To learn how to sell a house by owner in Florida, follow this sequence: price the home, get it on the local MLS through a flat fee service,…
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Florida Markets
HomeRise serves all major Florida markets. Select your city for local MLS details.
Plan comparison
Swipe sideways to compare all three plans.
| Feature | Essentials $95+$495 | Advanced $495+$995 | Full Service 1% / 1.75% |
|---|---|---|---|
| Listed on Florida MLS | Yes | Yes | Yes |
| Zillow, Realtor.com, Redfin syndication | Yes | Yes | Yes |
| ShowingTime app included | Yes | Yes | Yes |
| Professional photography | — | Yes | Yes |
| Yard sign + lockbox | — | Yes | Yes |
| Licensed Florida agent assigned | — | — | Yes |
| Showings & negotiations | You | You | Agent |
| Contract-to-close | Compliance support | Compliance support | Managed |
| Cancel anytime / money-back before live | Yes | Yes | Yes |
Pensacola FAQ
HomeRise offers Florida flat fee MLS listings starting at $95 for the Essentials plan, plus a $495 closing compliance fee at settlement. The Advanced plan is $495 upfront plus a $995 closing compliance fee and includes professional photography, a yard sign, and lockbox.
The closing compliance fee covers the brokerage work required to legally process your Florida real estate transaction — including MLS compliance, document review, and closing coordination. It's a fixed amount ($495 or $995 depending on your plan) and is only charged when your home successfully sells.
HomeRise covers 7 Florida MLS boards: Stellar MLS (Orlando/Tampa), Miami MLS, Beaches MLS (Jacksonville), Real MLS (Jacksonville), Southwest Florida MLS (Fort Myers/Naples), Space Coast MLS (Melbourne), and Pensacola MLS.
Yes. Florida allows homeowners to sell FSBO. HomeRise gives you full MLS exposure so you get the same visibility as agent-listed homes while keeping control of the sale.
Most Florida sellers go live on the MLS within 24–72 hours of submitting their listing details and completing the compliance call.
Since the 2024 NAR settlement, buyer agent commissions are no longer pre-set on the MLS. You decide whether to offer a buyer agent commission and how much.
Yes. HomeRise is an active member of the Miami MLS, covering all of Miami-Dade, Broward, and Monroe counties. This includes Miami, Fort Lauderdale, Hollywood, Coral Gables, Hialeah, Homestead, and the Florida Keys.
If your home doesn't sell during the listing period, you can renew or cancel with no additional fees. HomeRise offers a 100% money-back guarantee if you cancel before your listing goes live on the MLS.
Get your property on the MLS and syndicated to Zillow, Realtor.com, Homes.com, Redfin, and 100+ sites.
